
We are always on the hunt for innovative solutions to keep clients feeling comfortable when investing, no matter what the conditions are on the markets. This enables us to respond to market developments faster and more efficiently for our clients.
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Increasing computing power makes it possible to analyse data almost in real time and new technologies even make it possible for software to take part in investment decisions. It also takes into account clients’ personal investment preferences.

It performs a detailed analysis of each portfolio and proactively formulates personalised advice. That’s why we were the first Belgian asset manager to launch a fund whose investment strategy is driven by AI.Īs a next step we launched a smart advisory engine, also based on AI, which screens portfolios held by private and wealth clients on a daily basis. We’ve known for a long time that artificial intelligence will play an increasingly important role in the future of investing. That’s why we are constantly striving for innovation and take every opportunity to introduce bold solutions to fit clients’ needs. We want to be pioneers and always stay one step ahead of the competition. Our ‘Turn on the Turbo’ service – which can be activated and deactivated whenever a client chooses – allows them to accelerate their spare change investing by a factor of two or three, putting more money aside when times are good. Along the way the client gains invaluable investment experience without expending any effort. They therefore invest their spare change – amounts so small that they don’t miss them day-to-day, yet large enough when added up to make a real difference in a portfolio. Then there’s our digital service ‘Investing your spare change.’ The principle is straightforward: each time the client pays for something with their debit card, KBC automatically rounds up the amount to the nearest euro.

Our virtual assistant, KATE, helps clients navigate investment options on digital channels – over half of KBC investment plans are now sold via these routes and we want to make the process as smooth as possible. We then need to make these new retail customers familiar with investing – and to do that we’ve launched a number of new initiatives. It’s not just a case of creating a welcoming environment for new investors. To that end we have removed many of the roadblocks to retail investing, from lowering threshold requirements to bringing in digitisation. Our company motto is, ‘Everyone invested all the time.’ It’s a philosophy we live by, with employees at every rung of the ladder committed to achieving our dream of maximum investor participation.

This hasn’t been the case until now, but here at KBC Asset Management we’re changing the programme. People from all walks of life should be able to benefit from the capital markets.
